Pangaea

15th Feb, 2011

One of the best articles on why user centered design can NEVER drive innovation out of the box. 
User-Led Innovation Can’t Create Breakthroughs; Just Ask Apple and Ikea

One of the best articles on why user centered design can NEVER drive innovation out of the box. 

User-Led Innovation Can’t Create Breakthroughs; Just Ask Apple and Ikea

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