Following excerpt from the Jim Balsillie makes me realise why RIM has not been able to do anything about their product line which is older than Dumbledore himself.
Answer: They are busy “thinking”.
I think the PlayBook redefines what a tablet should do. I think we’ve articulated some elements of it, and I think this idea of a proprietary SDK and unnecessary apps — though there’s a huge role for apps — I think is going to shift in the market, and I think it’s going to shift very, very quickly. And I think there’s going to be a strong appetite for web fidelity and tool familiarity. And I think there’s going to be a rapid desire for high performance. And I think we’re way ahead on that. And I think CIO friendliness, we’re way ahead on that…
….I think the enterprise stuff, we’re seriously extending. I think the BlackBerry is still number one in social collaboration. And I think with the PlayBook and that environment we’re going to set the new standard on performance and tools, very powerful tools. And we’re growing very very fast. So, that’s a lot. Connected home? I think there’s ways to seamlessly extend what’s going on in the home, and you’re going to see a lot of how we’re doing that, rather than going over the top…
…There’s a lot of moving parts, but I think we’re just well ahead on the PlayBook, well ahead internationally, and extending very very well…
…And I think these business models are highly shifting, and if people think there’s just a straight-ahead shot for everybody, and it’s all just predictably extended the way it’s going now, I think that’s a highly questionable assumption…
Did you note how every statement was “I think” and not “We” as a company think/believe. Compare this with any speech Jobs has ever given. He almost always speaks of views an opinion as “We believe”.
I honestly believe there is a major difference right there in the way the companies exist in the market and the minds of consumers.
(Source: Business Insider)