18th Nov, 2010
Looks like we can add a new member to the Gap family of disastrous makeovers. Changing a logo to something that random (time warp icon?) is not the way to do the following:
our new international identity has been specially crafted to appeal to a more dynamic & demanding audience. at the same time, it retains the core elements of what has made our brand a market leader.
And those points of commonality would be what exactly? Red and White are my guess.
Also which humanist typeface is that?
